01Knowledge shared
Game-art talks at Insomnia
A public session for Insomnia visitors on the craft and production thinking behind game art.

Technical Artist · Real-Time Worlds
Real-Time 3D · VFX · XR · AI-Assisted Workflows
Continue the archive
27 more projects in this selection.
Independent game studio / art direction by Ammar Keshta

An independent Egyptian game studio developing original work across PC, VR and real-time platforms. Selected projects include Tsukiverse, Unit 371, Code 51 and the upcoming Project D.
Selected milestones
01Knowledge shared
A public session for Insomnia visitors on the craft and production thinking behind game art.
02The early team
The early team at the beginning of a long-term independent game-production journey.
03More than a decade ago
A formative Global Game Jam—rapid ideas, shared pressure and the collaborative energy that shaped the studio.
Games & current development
Three previous projects and one multiplayer horror title currently in development.
01Crypto endless runnerTsukiverseA stylized endless runner that brought Odelay’s art direction, production workflow and real-time execution into one playable release.Watch gameplay
02Horror game demoUnit 371A playable horror demo built around oppressive environments, audio direction and atmosphere inside Unreal Engine.Watch gameplay
03Educational VR for childrenCode 51An educational VR experience designed to make learning active, playful and memorable for younger audiences.Watch gameplay Current development / PC / Steam planned
Set inside a decaying mannequin factory, Project D is being developed as Odelay's first AAA-scale production.
Company / Operation Manager / Egypt

I established Takhaial Tech's operations team in Egypt, managed the branch and directed VR, AR, digital-twin, simulation and interactive-installation projects across Egypt and the Gulf.
Selected company work
Play three samples sourced directly from Takhaial Tech's own project and service portfolio.
Automotive XR
An interactive automotive showroom that lets users explore Lexus vehicles, interiors, finishes and configurations in VR.
Training & Simulation
A first-person VR training simulation built around repeatable tactical scenarios in a controlled virtual environment.
Tourism & Museums
An explorable VR museum that presents artworks and civilizations as an interactive cultural journey.
Expertise / production value
The visual target matters. The pipeline, frame time and ability to iterate matter just as much.
High-fidelity environments, lighting and game-ready assets designed around a stable frame budget.
Unreal Engine · Unity · Blender
Shaders, procedural systems, synthetic data and visual effects that connect art direction to production constraints.
Shader Graph · Blueprints · VFX
Standalone VR/AR experiences, interactive installations and digital twins shaped for real users and real hardware.
Quest · URP · Optimization
Practical 3D-guided workflows for consistent generative video, asset creation and model-training data.
3D-to-AI · Diffusion · R&D
Experience / 2015—Now
Production experience across US and MENA teams, from environment art and shipped games to enterprise XR and AI-assisted VFX.
Jan 2025 — Present
Rembrand
AI-assisted VFX R&D, camera-tracking evaluation, ground-truth validation and large-scale synthetic training data.
Nov 2023 — Jan 2025
Takhaial Tech
Established the operations team in Egypt, managed the branch and directed VR/AR, digital-twin, simulation and interactive-installation projects across Egypt and the Gulf.
Feb 2024 — Jan 2025
BlueBell
Real-time VR/AR environments, technical art, optimization and VFX.
Jan 2022 — Nov 2023
General Senses
3D art and technical art across real-time productions.
Aug 2022 — Jul 2023
SYFT LA
3D and technical art for NFT game projects.
Jan 2021 — Dec 2021
Tafra Games
Environment art, lighting and technical art.
Apr 2020 — Jan 2023
Odelay Entertainment
Art direction and independent production.
Jun 2020 — Aug 2022
Gamista
Real-time 3D environments.
Jan 2015 — Present
Remote
International and local client work across visualization and games.
Events / recognition & public work
Award-winning immersive experiences, fabrication-led design and educational XR presented to real audiences.
01Winner · 1st PlaceGrand Egyptian Museum · GEM Hackathon, first edition
My team won first place with an immersive VR experience created to support the Children’s Museum at the Grand Egyptian Museum. It introduced young visitors to ancient Egyptian history, daily life and the rhythms of the ancient world through interactive simulation.
First-place team · Immersive learning · Children’s Museum
02Design to fabricationAlamein International University · Parametric CNC project
I owned the complete process from the parametric concept and detailed design through every fabrication-ready cutting model. The final piece was CNC-cut and assembled to match the digital design.
End-to-end ownership · Parametric design · CNC production files
03University & media recognitionAlamein International University · Art History VR
I developed an educational VR museum that transformed Art History into explorable civilizations, letting students move through virtual galleries and study each era’s art in context. The project gained strong student engagement, support from the university president and national media coverage.
Educational VR · Multi-civilization museum · Public recognition
Read El Watan coverage · 03 Dec 2022Resume / full profile
B.F.A. in Interior Design, more than a decade in 3D, and a practice shaped by real-time engines, spatial computing and emerging AI workflows.
Download complete CVEducation
Alamein International University
2021 — 2025Core stack
Featured workThe Dead HeavenSelected credentials