Project 06 / Unity & XR

Lexus VR Project - VR Showroom for Lexus Kuwait

A premium standalone VR showroom for Lexus Kuwait with interactive cars, configurable materials and optimized real-time lighting.

Lexus VR Showroom cover2026

Project notes

Lexus VR Project – VR Showroom for Lexus Kuwait is an immersive virtual experience built to present Lexus vehicles in a premium, interactive environment. The showroom allows users to explore full car interiors and exteriors, switch colours and trims, and view technical details in real time. Designed for standalone VR headsets, the project focuses on smooth performance, realistic lighting, and high-quality materials to reflect the true luxury of the Lexus brand, helping customers engage with products before visiting the physical showroom.
My role was Design Environment, Create Car Shaders, Direction...
Thanks for all the effort to modeling this cards by Hatem Mohamed, Sameh, and Mohamed Mamdouh

Project index

CarLexusVRUnity

This complete case study is hosted here. The original ArtStation entry remains available as an archive reference ↗.